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EMPIRIC – D&AD

Through times, paper has remained being a powerful and tangible medium to convey emotions. Despite the rise of the digital era and different platforms of communication in today's age, paper is still relevant to us in different measures.

EMPIRIC manifests the different experiences of travelling into a postcard by instilling the idea of 'a memory lasts longer through sensory experience with your loved ones, it is designed to bring relationships closer by including a multi-dimensional design of being able to look, touch, and feel.

EMPIRIC is a collaborative project as a response toward D&AD brief set by Arjowiggins in 2017.

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